Paul Sas, Stanford-trained behavioral economist, is a leading expert in applying psychology to software development. He's helped teams integrate behavioral economics into products at established companies such as Mint, TurboTax and E-Trade. He has collaborated frequently with Dan Ariely and Irrational Labs. He's helped numerous startups translate psychology into significant product enhancements.

Motivation Engineers' clients have boosted revenue, better product experiences, and higher customer engagement. One of our 2016 clients raised 27 million dollars after integrating insights from Motivation Engineers into their prototype pitch.

While working as Intuit's Behavioral Economist, Paul helped teams at TurboTax, Mint and QuickBooks to bake behavioral insights into product development. Over the course of 3 years, he co-ran more than 30 workshops with Dan Ariely.

Paul's an expert in training designers, developers and product managers to master practical ways to connect psychology and behavioral economics in consumer software.

His original research identified the Delmore Effect: the human tendency to resist setting goals for a domain that is emotionally important. Paul studied at Stanford with one of the field's founders, Amos Tversky. He also holds a masters degree from Harvard in cognitive science.

He has taught courses at Stanford on the psychology of business, with a focus on the biases and limitations in human decision-making, game theory, motivation and goals. He interned at Xerox PARC (Palo Alto Research Center) User Interface Research Group, was an NSF Summer Fellow at Santa Fe Institute, and a research intern at Bolt, Beranek and Newman in the cognitive science group. He chaired BayCHI's monthly program for over a decade.