Get a handle on where users' attention spontaneously leaps. Paul Sas and team can help you both understand and speak to the intuitive, emotional dimensions of your target audience.
Behavioral Economics principles can help you design products and services tied to snap judgments involving:
Decision shortcuts (direct customer choices)
Value assessments (guide pricing evaluations)
Emotional reactions (ground preferences)
Social connection (identify and nurture attachment)
Learn about how to apply the insights of Behavioral Economics. Details here.